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Guide

How to write a cancellation policy for your small business

A clear cancellation policy protects your time without scaring customers away. Here’s what to include, with examples you can adapt.

By the Bookuro team · Updated 15 October 2026 · 6 min read

A cancellation policy tells customers what happens if they cancel late, change their appointment or don’t turn up. Done well, it reduces no-shows and avoids awkward conversations, because everyone knows the rules before they book.

What to include

  1. Notice period: how much notice you need to cancel or reschedule for free, for example 24 or 48 hours.
  2. Late cancellation charge: what you charge if someone cancels inside that window, for example 50% of the price.
  3. No-show charge: what happens if someone doesn’t turn up at all.
  4. Deposits: whether you take one, how much, and whether it’s refundable or can be moved to a new date.
  5. Lateness: what happens if a customer arrives late, for example a shortened appointment.
  6. Your side: what you’ll do if you need to cancel, for example a full refund or priority rebooking.

Example policies you can adapt

Simple: “Please give at least 24 hours’ notice to cancel or move your appointment. Cancellations with less than 24 hours’ notice may be charged 50% of the service price. Missed appointments may be charged in full.”

With a deposit: “A deposit is required to secure your booking. It will be taken off your final bill. If you cancel with at least 48 hours’ notice, we can move your deposit to a new date. Cancellations with less notice, or missed appointments, lose the deposit.”

Short notice window: “Cancellations within 4 hours of your appointment will be charged 50% of the service price.”

Keep it fair and clear

  • Show the policy before the customer books, not afterwards.
  • Use plain English and keep it short.
  • Make charges proportionate to what you actually lose.
  • Apply it consistently, but use your judgement for genuine emergencies.

This guide is general information, not legal advice. Consumer protection law applies to terms you use with customers, so if you’re unsure whether your policy is fair, get professional advice.

Setting your policy in Bookuro

In the Bookuro Partner app you set your own cancellation rules and deposits, and customers see them when they book. For example, you could charge 50% for cancellations within 4 hours, or take no deposit at all. It’s your call.

Bookuro makes this easier. Free to join, 0% commission and unlimited bookings, with deposits, cancellation rules, automatic reminders and your own booking QR code built in.

Join Bookuro – free

Frequently asked questions

How much notice should I ask for?

Many service businesses ask for 24 or 48 hours. Choose a window that gives you a realistic chance to fill the slot.

Can I charge for late cancellations?

Many businesses do, as long as the charge is clearly shown before booking and is fair and proportionate. If you are unsure, get professional advice.

Should I take deposits?

Deposits are one of the most effective ways to reduce no-shows, especially for longer or higher-value appointments.

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